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Hello, I'm
Damon Simpson

Your Stategic Marketing Consultant

About

  • Name: Damon Simpson
  • Email: damonrobertsimpson@gmail.com
  • Phone: 07479926537
  • Date of birth: 18th May
  • Address: Camden Town, London
  • Nationality: British

Professional Profile

Results driven marketing consultant specialised in helping companies like yours to transform and accelerate growth, with a proven track record of doing just that across multiple industries, including retail, fashion, gambling, technology, leisure and hospitality.

My unique transformative approach to sales and marketing has accelerated growth for start-ups, struggling companies, and successful businesses with ambitious growth aims.

Download resume as PDF format
(Please request via email)

Skills

Just My Awesome Skills

Having worked both hands-on across multiple marketing channels, along with the experience of managing and leading large teams of experts, I am highly adaptable and have both the expertise, knowledge and drive to ensure people are more likely to buy from you as from anyone else

Paid Search

Expert, 8 years

Search Engine Optimisation

Expert, 8 years

Display Advertising

Advanced, 8 years

Social Media Marketing

Intermediate, 5 years

Knowledge

Knowledge is power.

  • Google AdWords
    (Advanced Search Certified)
  • Bing Ads
    (Accredited Professional)
  • Google Analytics
    (Certified)
  • Search Engine Optimisation
    (Link Building)
  • Google Double Click Certified
  • Google Ad Manager (DFP)
  • E-commerce Platform
  • Advanced Excel Report Builds
  • Web Usability
  • Social Media
  • Facebook Paid Advertising

Experience

9 Years Experience!

My achievements to date include getting highly competitive sites to rank organically number one, whilst also creating, managing and optimising multi million pound ppc accounts across AdWords, Bing and Facebook, which have delivered on-time, on-budget and 2 months before the pre agreed profitability objectives.

Summit Media

Senior Client Manager

May 2016 - Now
The main role within Summit was consulting with their biggest client, and the UK’s largest high street online retailer: Argos, to generate a 38% YOY increase of online sales, and increase the footfall to their stores. Outside of the manic Black Fridays, Cyber Mondays and Christmas, project lead a new go-to-market SaaS offering: ‘product caster’, planned and created marketing plans for various RFPs, and launched paid media for another of their bigger clients with huge potential: tyresavings.
Betway Group

Senior PPC Manager

July 2014 - May 2016
Managing a team of marketing managers to help drive conversions within a set cost per conversion across casino, bingo and sports betting, with hands-on management of all marketing channels for Casino. The short-term objective was to ensure all paid media was converting well within the agreed CPA targets. The longer-term objective was to make sure the agreed CPA targets resulted in the longer term objective of profit within 3 months.
Onideo - Sri Lanka

Marketing Consultant

Jan 2014 - July 2014
Having been given the opportunity to work out in Sri Lanka, I worked as a marketing consultant on behalf of a London based agency, mainly focused on creating strategies and managing paid media across PPC and SEO for 'hippodromeonline.com, an affiliate website of the famous land-based Hippodrome Casino in London. Outside of gambling, I reviewed and helped build marketing strategies (mostly offline with limited social) for the John Keells group, and helped with the launch of a new marketing campaign for Elizabeth Jewellers, including training local staff both paid search, social and search engine optimisation.
Betway Group

SEO / PPC Account
Manager

Jan 2012 - Jan 2014
From an SEO point of view, the first step was to generate keyword reports based on both insight data from paid activity to acknowledge what converts well for our brands, whilst also expanding outside of our data to find new opportunities. Next was to get up to date on the latest and upcoming Google penalties, and then brainstorm and create new link building strategies based on both the level of risk we’re willing to take for each brand, and the latest Google algorithm. The final step was to keep each domain out of any penalties by making sure backlink profiles look as natural as possible, and making last minute changes on the release on any algorithm updates.

From a PPC point of view, similar to SEO, the initial step was keyword research, then ensure all keywords are covered within the campaigns. Next was to optimise the account, and restructure the accounts to maximise relevancy between keywords, ads and landing pages. Main objective of the account structure was to maximise relevancy to increase quality scores; therefore, help reduce CPCs. Final step was then to use a bid management system to optimise CPCs based on the objective(s) set that included CPA, CPO and ROI.
DRS Web

Founder

Jan - Dec 2011
Providing a full service marketing agency service including design, development and digital marketing, for small to medium sized companies, across building and hospitality sectors. Development of a local “what’s on” website; generating income via affiliate marketing and AdSense, generating quality targeted traffic via social media platforms, including sponsored posts and tweets, and being within top positions within Google SERP for all key search terms.
Navigator

Marketing Manager

Dec 2010 - Dec 2011
Working primarily with start-up and struggling companies, providing and implementing online marketing strategic plans to transform and accelerate growth. Clients include M and D online (all marketing channels at both B2B and B2C), Fish4Dogs (ecommerce consultancy), San Luca (social marketing) and Love Rush (paid search and social)
DMGT Northcliffe Media

Regional Digital &
Response Technician

2008 - 2010
Monitoring response, managing expectations and tracking marketing activity for motors.co.uk, and managing and driving response for all advertisers across all North East “this is” sites, managing placement advertisements via DFP and Atlas Manager.
Wilkinsons

Visual Merchandiser

2004 - 2007
Visual Merchandising, Display & POS instore, along with research and analysis, with an end of product recommendation thesis for the marketing procedures for their new wilkoplus.com website (launched 2007), along with research and indepth analysis into their existing instore audience vs the target audience for online (University Dissertation)

Education

Just My Education

Educated within all fields of digital marketing, including paid search, display advertising, user usability and psychology, web development, including html, css, php and asp, along with design, video editing and animation.

University: Oxford
College of Marketing

Postgraduate
Diploma
Marketing

CIM Cerfication in Marketing
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning – by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus. Strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation’s activities to the customer, and manage the organisation’s marketing activities.
University of Lincolnshire

BSc (Hons)
Web Technology

Creative Technologies, Information Systems, Introduction to User Interfaces, Introduction to Web Technologies, introduction to online marketing , Database Systems, Human-Computer Interaction, Networks and Network Systems, Project Management, Web and Server Technologies, Problem Solving, Social Computing, Software Development, Social Applications Development and Professional Management. (HESA Number: 0000063546750)
University of Lincolnshire

HND Computing

software engineering, computer systems architecture, operating systems architecture, project management, problem solving and imperative programming, object oriented programming, Information architecture, systems requirements and specifications, communications and security, systems software and data types, structures and algorithms (HESA Number: 048072920)
Microsoft Bing

Accredited
Professional

Microsoft Bing Ads Accredited Professional Status - Accredited Professional Status 2014
Google

Advanced Search
Certification

Google Advertising Fundamentals - 94% | Google Search AdVanced - 88%

Portfolio

Argos (UK’s largest high street online retailer)

Senior Client Manager - 38% YOY increase in onlien sales

Argos Pet Insurance

Senior Clinet Manager

Betway

Senior PPC Manager

Betway

Senior PPC Manager - Taking ownership of the account: managing and implementing new strategies, and exploring new channels, whilst also A/B testing new landing pages, and applying new account structures, to ensure maximum coverage.

Bingo On The Box

PPC Account Manager - Implementing and expanding their PPC campaign across Google and Bing, whilst also preparing, implementing and managing their paid Facebook Ads

Hippodrome Casino

Senior PPC Manager - Working closely with the client, building a business plan for their online presence: including PPC and SEO audit, preparation and implementation. This includes identifying on-site obstacles, such as internal pages being uncrawlable, through to planning, and implementing their PPC campaign, ensuring realistic CPA’s and ROI’s are met.

Betway

Senior PPC Manager - Taking ownership of the account: managing and implementing new strategies, and exploring new channels, whilst also A/B testing new landing pages, and applying new account structures, to ensure maximum coverage.

Bingo On The Box

PPC Account Manager - Implementing and expanding their PPC campaign across Google and Bing, whilst also preparing, implementing and managing their paid Facebook Ads

Hippodrome Casino

Senior PPC Manager - Working closely with the client, building a business plan for their online presence: including PPC and SEO audit, preparation and implementation. This includes identifying on-site obstacles, such as internal pages being uncrawlable, through to planning, and implementing their PPC campaign, ensuring realistic CPA’s and ROI’s are met.

Betway

Senior PPC Manager - Taking ownership of the account: managing and implementing new strategies, and exploring new channels, whilst also A/B testing new landing pages, and applying new account structures, to ensure maximum coverage.

Bingo On The Box

PPC Account Manager - Implementing and expanding their PPC campaign across Google and Bing, whilst also preparing, implementing and managing their paid Facebook Ads

Dream Bingo

PPC Account Manager

Spin Palace

PPC and SEO

M and D Online

Digital Marketing Manager including PPC (Manual Bidding)

Find a Property

Regional Digital Response Manager

motors.co.uk

Regional Digital Response Manager - Liaising with internal and external parties to achieve the best media solutions, including working to improve their current media plans and spends across both in-print and online.

MC Medical

PPC (Manual Bidding) /SEO Account Manager

Fish 4 Dogs

E-commerce Implementation via Oxatis

Lifestyle Bathrooms

Designed via PhotoShop and Illustrator, Developed in XHTML / CSS / JavaScript

Wadsworth Osteopaths

Web Development - CMS via ASP.Net/MS SQL using Visual Studios

5 Senses Charity

Web Development - XHTML / CSS

Accounting Solutions

Web Development - XHTML / CSS / Java

Local World (Northcliffe Media)

Regional Digital Response Manager

Leicester Mercury (Northcliffe Media)

Regional Digital Response Manager

Thisishull (Northcliffe Media)

Regional Digital Response Manager

San Luca (italian Restaurant)

Marketing Manager - Planning, implementing and managing all of their offline and online marketing, including in-print planning, social media, PPC (both search and display) and SEO.

MailGoFind (Directory)

PPC / SEO

Contact

Let's Keep In Touch

Please feel free to add me via LinkedInn or drop me an email anytime.

Phone
+44 7479926537

I'm also on Social Networks

Facebook or Linkedinn

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Damon Simpson

awesome.
invincible.
unbeatable.
indestructible.